Privacy Policy
Effective Date: October 28, 2026
Last Updated: October 28, 2026
Blue Current Collective ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website at https://www.bluecurrentcollective.com/ (the "Site"), purchase handcrafted collectible fine art or ceramics, read our blog publications, subscribe to our newsletter, or contact artist Heidi Jack
.
-
Information We Collect
We collect information directly from you when you navigate our Site, place an order for fine art pieces, subscribe to our email updates, submit an inquiry, or comment on our blog posts.
A. Information You Voluntarily Provide
• Contact Information: First and last name, email address, phone number, and billing and physical delivery addresses within the continental United States.
• Commercial Transaction Details: Purchased items, order history, custom art inquiry specifications, delivery preferences, and transaction amounts. (Note: Payment card details are processed directly through secure, accredited third-party payment gateways such as Square, Stripe, or PayPal; we do not store full payment card numbers or security codes on our website servers).
• Conservation and Program Communications: Name and email address provided when subscribing to newsletters, art release announcements, or updates regarding our ocean health and conservation initiatives.
• Customer Messages & Inquiries: Questions submitted via contact forms, direct email correspondence, or commission inquiries.
B. Information Collected Automatically When you visit the Site, our hosting platform and servers automatically record technical data:
• Device and Technical Data: IP address, browser type and version, device hardware model, operating system, access times, and referring website addresses.
• Browsing and Usage Data: Pages viewed, navigation pathways, links clicked, time spent on individual posts or artwork galleries, and interaction errors.
• Cookies and Tracking Technologies: Small data files placed on your browser to support essential eCommerce functions (such as cart persistence and checkout security), maintain site performance, and monitor aggregated traffic.
2. How We Use Your Information
We process personal information solely for legitimate operational and business purposes, including:
• Fulfilling and delivering handcrafted art orders to verified destinations within the continental United States.
• Managing order confirmations, tracking notices, invoicing, and customer service requests.
• Administering our 10% pledge supporting local and international marine biology and ocean conservation research initiatives.
• Distributing art release updates, exhibition announcements, and blog articles to subscribed individuals (you may opt out at any time).
• Maintaining website stability, preventing fraud, and securing eCommerce transactions.
• Complying with applicable commercial, sales tax, accounting, and legal requirements.
3. How We Disclose Your Information
We do not sell, rent, or trade your personal information to third parties for monetary gain or behavioral cross-context advertising.
We disclose information strictly in the following business contexts:
• Essential Service Providers: Trusted vendors who support our digital store operations, including website hosting (Wix), shipping carriers (such as USPS, UPS, or FedEx) to deliver fragile artwork, automated email systems, and merchant payment processors. These partners have access only to the data necessary to perform their services and are bound by confidentiality obligations.
• Legal and Regulatory Compliance: When disclosure is required by subpoena, court order, or applicable law, or to protect the safety, rights, and property of Blue Current Collective, our patrons, or the public.
• Business Transfers: If Blue Current Collective is involved in a business transition, merger, or asset transfer, customer records may be transferred as an operational business asset under standard confidentiality agreements.
4. Cookies and Web Technologies
Our website utilizes cookies to ensure proper display, maintain checkout session data, and evaluate overall site performance.
• Essential Cookies: Necessary for site security, user navigation, and online store checkout. These cannot be disabled in website systems.
• Analytics & Performance Cookies: Allow us to evaluate visitor engagement, track popular blog posts, and resolve technical layout issues.
• Managing Your Cookies: You can manage your preferences through our on-site cookie banner or adjust your web browser settings to block or delete cookies. Please note that disabling essential cookies may impact the shopping cart and checkout process.
5. Data Retention and Security
We employ reasonable technical, physical, and administrative measures to protect personal data from unauthorized access, modification, disclosure, or loss. We retain order records, customer contact details, and sales tax transaction documentation only as long as necessary to fulfill orders, address customer inquiries, maintain business records, and satisfy legal and tax accounting requirements.
6. Your Privacy Rights and Choices
Subject to applicable state and federal consumer privacy laws, you possess the following rights regarding your personal information: • Marketing Opt-Out:
You may unsubscribe from newsletters or art announcements at any time by clicking the unsubscribe link at the bottom of our emails or contacting us directly.
• Access and Correction: You may request to review or correct inaccuracies in the personal information we have on file for you.
• Deletion Requests: You may request the deletion of non-essential personal information, subject to mandatory sales transaction, tax, and accounting record-keeping laws.
• Non-Discrimination: We will never deny products, adjust pricing, or alter customer service quality because you choose to exercise your privacy rights.
7. Notice to California Residents (CCPA/CPRA Compliance)
If you reside in California, state privacy laws provide specific statutory disclosures:
• Data Categories Collected: Identifiers (name, email, shipping address, IP address), commercial purchase history, and basic browsing data.
• No Sale or Sharing: We do not sell personal data, nor do we share personal data with third parties for cross-context behavioral advertising. • Sensitive Data: We do not collect or use sensitive personal information to infer characteristics about individuals.
• Exercising Rights: California residents may submit verified requests regarding their personal records using the contact information below.
8. Children’s Online Privacy Protection (COPPA)
Our website and fine art offerings are directed exclusively to adults and collectors aged 18 and older. We do not knowingly collect personal data from minors under 13 years of age. If you believe a child has submitted personal details through our Site, please notify us immediately so we can remove the record.
9. Third-Party Links and Resources
Our Site features links to third-party literature, scientific resources, and partner organizations (such as ocean conservation articles or book references). We do not control and are not responsible for the privacy practices, policies, or content maintained on external websites. We encourage you to review the privacy policies of any third-party websites you visit.
10. Contact Information
If you have questions, comments, or data requests regarding this Privacy Policy, please contact:
• Business Name: Blue Current Collective
• Artist / Founder: Heidi Jack
• Website: https://www.bluecurrentcollective.com/
• Communication: Available directly via our online contact form or dedicated customer support channels.
11. Policy Updates
We reserve the right to revise or update this Privacy Policy periodically to reflect changes in our studio operations, product offerings, or regulatory requirements. When changes are made, the "Last Updated" date at the top of this document will be revised. Continued use of our Site and services following updates constitutes your acceptance of the revised terms.